Digital Marketing Specialist

Position Title: Digital Marketing Specialist
Reports To: Director of Marketing
Based In: Lindon, Utah

Overview: Under the direction of the Director of Marketing, the Digital Marketing Specialist will assist with managing Kings multi-channel marketing strategy. This position is responsible for building and executing digital marketing campaigns across multiple channels and platforms. The candidate will excel at this position if they have video production, graphic design, organization, and excellent communication skills. Must have a proven passion for the outdoor and hunting industry, and an understanding of the Kings Camo brand.

Job Duties and Responsibilities:
• Work closely with the Director of Marketing on a daily basis to build a consistent multi-channel marketing strategy.
• Assist with multi-channel inbound marketing initiatives to drive eCommerce sales channel.
• Assist with management of all eCommerce sales channels including but limited to Shopify and Amazon.
• Develop, implement, and manage Kings email marketing.
• Build and drive promotional campaigns by leveraging ambassador relationships, social media, and other relevant communication channels.
• Coordinate with all teams to build consistent cross-channel marketing campaigns.
• Assist with graphic design projects for all departments including marketing, product development, and wholesale.
• Skills in planning, time management, prioritization, problem solving, decision making, and communication – must be flexible to work under last-minute deadlines.
• A highly motivated, flexible, and outgoing personality. Must be comfortable speaking in front of groups of people.

Job Requirements and Qualifications:
• Strong background in digital marketing or similar role.
• Excellent knowledge of eCommerce with emphasis on Shopify and Amazon platforms.
• Familiarity with Adobe Suite of products – Photoshop, After Effects, Premiere, and Illustrator.
• Ability to work on-site at Kings headquarters in Lindon, UT.
• A passion for the hunting or outdoor industry.

Education and Experience:
• Minimum 2 years of experience in digital marketing
• Proven experience with video production
• Bachelor’s Degree preferred