The Story of Kings
We are hunters. Our journey through life may be different, but we share the legacy of hunting.

Our passion for hunting drives our daily lives. We share our harvest with friends and family. We stand up and take action to preserve and protect our resources for the future. And, we wear our hunting gear with pride, peak-season to off-season.

As hunters, we put in the hard work so we can celebrate the triumph of success. We sacrifice to get as much time in the field as we can, while sharing all that adventure with those we love and respect.

We know that not every excursion or hunter is the same, which is why we don’t build all gear the same. The gear we build is for everyone who has a passion to hunt — no exceptions. We never limit what we build, because when our community is larger, hunting is stronger.

Kings introduced the world to the first of its revolutionary camouflage patterns in 2002.

Using the coloration and depth of a specific terrain to increase effective concealment, Desert Shadow instantly grabbed the attention of hunters. Then came Mountain Shadow and Snow Shadow, each involving a brush, coloration, depth, and detail that led the industry, expanding the terrain Kings hunters can control. Whether you are in the low or high country, early or late season, Kings has you covered.

Kings line of patterns and products grew as hunters around the world increased demand for our dependable gear — reliability built on our hunter-designed, hunter-tested method.

In 2021, Kings debuted our abstract pattern: XK7. Inspired by the natural colors and terrains of North American hunting environments, this pattern integrates a selection of seven shapes and textures that keep hunters hidden, no matter the distance.

As Kings continues to add to our line of patterns and to elevate our engineered, five-layer system apparel, one thing stays the same:

We build the gear, you build the adventure.

See The Difference

King’s Camo was born from an idea to build comfortable, high performing hunting gear at an affordable price.

See The Difference

King’s Camo was born from an idea to build comfortable, high performing hunting gear at an affordable price.

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